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Jumat, 27 Desember 2013

The first episode of Samsung's massive GALAXY 11 campaign shows off the team that will save planet Earth


We've recently talked about Samsung's massive marketing budget, and if you've been wondering what kind of possibilities one such reveals, then you should look no further than the electronics giant's ongoing#GALAXY11 campaign.

In a typical Samsung fashion, the GALAXY11 campaign is as futuristic and over-the-top as is to be expected, but this needn't necessarily be viewed as something bad. In fact, the first episode of the saga is pretty cool -- a short 4-minute cinematic that will walk you through the entire idea of Sammy's marketing department for this new campaign that is set to continue throughout 2014. In a nutshell, a bunch of hostile-looking alien ships have arrived on Earth in Samsung's alternative universe, and have challenged Earth's finest to a game of football, winner takes all. Literally, too – if Earth loses, the Aliens will be claiming ownership of our green planet. Of course, us humans know a thing or two about football, so German coach Franz Backenbauer has been tasked with assembling an all-stars team to face off the invaders, and it will rely on something more than pure talent – Samsung gadgetry, like the Galaxy Gear. Or so we're told.

"We've assembled a 'dream team' of top-class players from around the world to join the Galaxy 11 campaign and help bring this story to life across various channels and Galaxy devices," said Younghee Lee, Executive VP of Global Marketing at Samsung Electronics. "As the story continues to unfold, fans participation will become even more vital to our campaign. We are looking forward to bringing our passionate fans closer to the Galaxy 11 team and story through a series of upcoming socially-driven and interactive initiatives.”

As we mentioned, the team is ready to roll, and the roster includes well-known football players, such as:

1. Lionel Messi
2. Mario Götze
3. Oscar dos Santos Emboaba Jr.
4. Wu Lei
5. Stephan El Shaarawy
6. Victor Moses
7. Radamel Falcao
8. Lee Chung-Yong
9. Iker Casillas
10. Wayne Rooney
11. Landon Donovan
12. Alexander Kerzhakov
13. Christiano Ronaldo

Sabtu, 14 Desember 2013

2014 Fifa World Cup: draw and group-by-group fixtures


The opening game of the 2014 Fifa World Cup will see hosts Brazil play Croatia on 12 June, 2014.


Group A

Brazil, Croatia, Mexico, Cameroon

Group B

Spain, Netherlands, Chile, Australia

Group C

Colombia, Greece, Ivory Coast, Japan

Group D

Uruguay, Costa Rica, England, Italy

Group E

Switzerland, Ecuador, France, Honduras

Group F

Argentina, Bosnia-Hercegovina, Iran, Nigeria

Group G

Germany, Portugal, Ghana, United States

Group H

Belgium, Algeria, Russia, South Korea

Fixtures

(All kick-off times are British Summer Time)

Group A

12 June 2014
Brazil v Croatia, Arena de Sao Paulo, Sao Paulo, 21:00 (ITV)
13 June 2014
Mexico v Cameroon, Arena das Dunas, Natal, 17:00 (ITV)
17 June 2014
Brazil v Mexico, Estadio Castelao, Fortaleza, 20:00 (BBC)
18 June 2014
Cameroon v Croatia, Arena Amazonia, Manaus, 23:00 (ITV)
23 June 2014
Cameroon v Brazil, Estadio Nacional, Brasilia, 21:00 (ITV)
23 June 2014
Croatia v Mexico, Arena Pernambuco, Recife, 21:00 (ITV)

Group B

13 June 2014
Spain v Netherlands, Arena Fonte Nova, Salvador, 20:00 (BBC)
13 June 2014
Chile v Australia, Arena Pantanal, Cuiaba, 23:00 (ITV)
18 June 2014
Spain v Chile, Estadio do Maracana, Rio de Janeiro, 20:00 (BBC)
18 June 2014
Australia v Netherlands, Estadio Beira-Rio, Porto Alegre, 17:00 (ITV)
23 June 2014
Australia v Spain, Arena da Baixada, Curitiba, 17:00 (ITV)
23 June 2014
Netherlands v Chile, Arena de Sao Paulo, Sao Paulo, 17:00 (ITV)

Group C

14 June 2014
Colombia v Greece, Estadio Mineirao, Belo Horizonte, 17:00 (BBC)
15 June 2014
Ivory Coast v Japan, Arena Pernambuco, Recife, 02:00 (ITV)
19 June 2014
Colombia v Ivory Coast, Estadio Nacional, Brasilia, 17:00 (BBC)
19 June 2014
Japan v Greece, Arena das Dunas, Natal, 23:00 (BBC)
24 June 2014
Japan v Colombia, Arena Pantanal, Cuiaba, 21:00 (BBC)
24 June 2014
Greece v Ivory Coast, Estadio Castelao, Fortaleza, 21:00 (BBC)

Group D

14 June 2014
Uruguay v Costa Rica, Estadio Castelao, Fortaleza, 20:00 (ITV)
14 June 2014
England v Italy, Arena Amazonia, Manaus, 23:00 (BBC)
19 June 2014
Uruguay v England , Arena de Sao Paulo, Sao Paulo, 20:00 (ITV)
20 June 2014
Italy v Costa Rica, Arena Pernambuco, Recife, 17:00 (BBC)
24 June 2014
Italy v Uruguay, Arena das Dunas, Natal, 17:00 (ITV)
24 June 2014
Costa Rica v England, Estadio Mineirao, Belo Horizonte, 17:00 (ITV)

Group E

15 June 2014
Switzerland v Ecuador, Estadio Nacional, Brasilia, 17:00 (ITV)
15 June 2014
France v Honduras, Estadio Beira-Rio, Porto Alegre, 20:00 (BBC)
20 June 2014
Switzerland v France, Arena Fonte Nova, Salvador, 20:00 (ITV)
20 June 2014
Honduras v Ecuador, Arena da Baixada, Curitiba, 23:00 (ITV)
25 June 2014
Honduras v Switzerland, Arena Amazonia, Manaus, 21:00 (BBC)
25 June 2014
Ecuador v France, Estadio do Maracana, Rio de Janeiro, 21:00 (BBC)

Group F

15 June 2014
Argentina v Bosnia-Hercegovina, Estadio do Maracana, Rio de Janeiro, 23:00 (BBC)
16 June 2014
Iran v Nigeria, Arena da Baixada, Curitiba, 20:00 (BBC)
21 June 2014
Argentina v Iran, Estadio Mineirao, Belo Horizonte, 17:00 (ITV)
21 June 2014
Nigeria v Bosnia-Hercegovina, Arena Pantanal, Cuiaba, 23:00 (BBC)
25 June 2014
Nigeria v Argentina, Estadio Beira-Rio, Porto Alegre, 17:00 (ITV)
25 June 2014
Bosnia-Hercegovina v Iran, Arena Fonte Nova, Salvador, 17:00 (ITV)

Group G

16 June 2014
Germany v Portugal, Arena Fonte Nova, Salvador, 17:00 (ITV)
16 June 2014
Ghana v United States, Arena das Dunas, Natal, 23:00 (BBC)
21 June 2014
Germany v Ghana, Estadio Castelao, Fortaleza, 20:00 (BBC)
22 June 2014
United States v Portugal, Arena Amazonia, Manaus, 23:00 (BBC)
26 June 2014
United States v Germany, Arena Pernambuco, Recife, 17:00 (BBC)
26 June 2014
Portugal v Ghana, Estadio Nacional, Brasilia, 17:00 (BBC)

Group H

17 June 2014
Belgium v Algeria, Estadio Mineirao, Belo Horizonte, 17:00 (ITV)
17 June 2014
Russia v South Korea, Arena Pantanal, Cuiaba, 23:00 (BBC)
22 June 2014
Belgium v Russia, Estadio do Maracana, Rio de Janeiro, 17:00 (BBC)
22 June 2014
South Korea v Algeria, Estadio Beira-Rio, Porto Alegre, 20:00 (ITV)
26 June 2014
South Korea v Belgium, Arena de Sao Paulo, Sao Paulo, 21:00 (ITV)
26 June 2014
Algeria v Russia, Arena da Baixada, Curitiba, 21:00 (ITV)

Second round

28 June 2014
Second-round 1:
Winner Group A v Runner-up Group B, Estadio Mineirao, Belo Horizonte, 17:00
28 June 2014
Second-round 2:
Winner Group C v Runner-up Group D, Estadio do Maracana, Rio de Janeiro, 21:00
29 June 2014
Second-round 3:
Winner Group B v Runner-up Group A, Estadio Castelao, Fortaleza, 17:00
29 June 2014
Second-round 4:
Winner Group D v Runner-up Group C, Arena Pernambuco, Recife, 21:00
30 June 2014
Second-round 5:
Winner Group E v Runner-up Group F, Estadio Nacional, Brasilia, 17:00
30 June 2014
Second-round 6:
Winner Group G v Runner-up Group H, Estadio Beira-Rio, Porto Alegre, 21:00
1 July 2014
Second-round 7:
Winner Group F v Runner-up Group E, Arena de Sao Paulo, Sao Paulo, 17:00
1 July 2014
Second-round 8:
Winner Group H v Runner-up Group G, Arena Fonte Nova, Salvador, 21:00

Quarter-finals

4 July 2014
Quarter-final 1:
Winner Second-round 1 v Winner Second-round 2, Estadio Castelao, Fortaleza, 21:00
4 July 2014
Quarter-final 2:
Winner Second-round 5 v Winner Second-round 6, Estadio do Maracana, Rio de Janeiro, 17:00
5 July 2014
Quarter-final 3:
Winner Second-round 3 v Winner Second-round 4, Arena Fonte Nova, Salvador, 21:00
5 July 2014
Quarter-final 4:
Winner Second-round 7 v Winner Second-round 8, Estadio Nacional, Brasilia, 17:00

Semi-finals

8 July 2014
Semi-final 1:
Winner Quarter-final 1 v Winner Quarter-final 2, Estadio Mineirao, Belo Horizonte, 21:00
9 July 2014
Semi-final 2:
Winner Quarter-final 3 v Winner Quarter-final 4, Arena de Sao Paulo, Sao Paulo, 21:00

Third-place match

12 July 2014
Loser semi-final 1 v Loser semi-final 2, Estadio Nacional, Brasilia, 21:00

World Cup Final

13 July 2014
Winner semi-final 1 v Winner semi-final 2, Estadio do Maracana, Rio de Janeiro, 20:00

Kamis, 31 Oktober 2013

The History of Halloween !


Halloween atau All Hallows Eve adalah hari yang dirayakan beberapa negara pada tanggal 31 Oktober. Bagaimanakah asal mula dan sejarah dari hari Halloween ini? Mengapa berbagai negara di belahan dunia mengakui hari ini sebagai hari yang harus dirayakan bahkan menjadikannya hari libur?

Festival Samhain Bangsa Kelt (Celtic)

Bangsa Kelt atau Celtic adalah bangsa yang hidup sekitar 2.000 (dua ribu) tahun yang lalu pada daerah yang sekarang kita kenal sebagai Irlandia, Inggris dan Perancis. Bagi bangsa ini, 1 November dipercaya sebagai awal mula tahun baru, dan pada malam 31 Oktober mereka merayakan festival yang disebut sebagai "Samhain" yang berarti "akhir musim panas".

Pada tanggal 31 Oktober mereka mempercayai bahwa Dewa Kematian, Saman, akan mengumpulkan roh orang yang telah meninggal tahun-tahun sebelumnya untuk mencapai kehidupan selanjutnya (afterlife). Pada saat itulah, setan, iblis, dan roh-roh leluhur bebas berjalan-jalan di dunia, merusak hasil panen, dan menyebabkan masalah lainnya. Inilah yang menjadi ide utama dari festival Samhain.

Pada Festival Samhain, orang-orang akan menggunakan kostum menyerupai hantu dan sejenisnya agar para roh menganggap mereka yang mengenakan kostum sebagai teman, dan tidak menyebabkan masalah mereka yang masih hidup. Biasanya ini juga akan didampingi dengan parade untuk mengarahkan para roh keluar dari kota. Sedangkan alasan dari api unggun adalah karena Pendeta Celtic percaya pada Festival Samhain, ramalan akan lebih jelas dibandingkan hari lainnya dan melalui api unggun maka hubungan dengan Dewa Matahari akan lebih kuat.

Walaupun begitu untuk mencapai Hari Halloween yang kita kenal sekarang ini, prosesnya sangatlah panjang. Dimulai dari dominasi Roma terhadap Bangsa Celtic yang menambahkan unsur asrama, legalitas Kristen yang mengganti arti awal festival Samhain menjadi lebih baik - seperti api unggun yang tadinya untuk Dewa Matahari menjadi simbol untuk menjauhkan hal yang jahat, dan proses yang masih banyak lainnya. Untuk membahas semua ini sangatlah panjang dan akan membosankan, yang paling penting untuk diketahui adalah dasar dan awal mula dari Hari Halloween ini karena maknanya sebenarnya tidak berbeda jauh dari Halloween sekarang ini.

Jack O' Lantern
Buah labu kuning dengan ukiran dan lilin di dalamnya atau Jack O' Lantern adalah salah satu simbol Halloween. Ini semua berasal dari legenda Irlandia yang mengatakan bahwa alkisah Si Iblis datang untuk mengambil nyawa seorang pencuri bernama Jack. Tapi jack dapat menipu Si Iblis dengan membuatnya berjanji untuk tidak pernah mengambil nyawa Jack.
Sesudah hidupnya yang sangatnya panjang, Jack mencoba untuk melewati "Gerbang Ke Surga", tetapi tidak diperbolehkan karena tindakannya yang jahat. Ia kemudian berusaha untuk masuk ke neraka, tapi karena Si Iblis telah berjanji untuk tidak mengambil nyawanya, maka ia juga tidak diperbolehkan masuk ke neraka. Jack kemudian mencari alasan bahwa ia tidak dapat melihat jalan pulang karena terlalu gelap, Si Iblis tertawa dan memberikannya bara api kecil. Jack kemudian mengubah bara api itu menjadi sebuah lentera dengan lobak di kantongnya. Inilah yang menjadi cikal bakal dari Jack Of The Lantern, ditakdirkan untuk selamanya menjelajahi bumi karena tidak diterima di Neraka maupun Surga.
Arti dari buah labu dengan ukiran muka yang menyeramkan ini ditujukan untuk menakuti para roh, setan atau iblis yang jahat sedangkan lentera dengan bentuk buah labu ditujukan untuk menenangkan para roh yang ditakdirkan menyerupai Jack.

Awal Mula Trick or Treat dan Malam Pengemis

Halloween masuk ke Amerika saat Imigran Eropa membawa berbagai kostum Halloween bersama mereka. Pada pertengahan abad 19, Amerika memiliki banyak sekali imigran baru, salah satunya adalah bangsa Irlandia. Dengan menggabungkan tradisi Irlandia dan Iggris, Amerika memulai tradisi "trick-or-treat", dimana para anak-anak akan menghampiri rumah tetangga untuk mendapatkan permen.
"trick-or-treat" sendiri dikatakan terjadi karena anak-anak miskin imigran Irlandia sangatlah nakal dan untuk melawan kenakalan mereka, para masyarakat Amerika mulai menyarankan untuk memberikan mereka permen atau hal-hal sejenisnya (treat) untuk menyogok atau menyuap mereka. Inilah sebabnya mengapa Halloween juga dikenal sebagai "Beggar's Night" atau "Malam Pengemis".

Halloween di Berbagai Belahan Dunia

Tradisi dan Pentingnya Hari Halloween sendiri, sangatlah berbeda antara negara-negara di dunia antara. Seperti di Irlandia, mereka akan menyalakan api unggun diiringi kembang api. Di Brittany, anak-anak akan menyalakan lilin dalam tengkorak pada pemakaman. Hari Halloween di US dan Canada sangatlah menentukan bagaimana Hari Halloween dirayakan di negara-negara lainnya. Beberapa negara lain yang merayakan Halloween adalah Amerika Selatan, Australia, New Zealand, Eropa, Jepang, dan Asia Timur.

Senin, 23 September 2013

What Is A Social Media Strategist?


I attend several Networking events and meetings IRL (in real life) and everyone always asks “What Is A Social Media Strategist?” or “OK so youTwitter and Facebook?” Along with other questions. I want to clarify exactly what I do, who I am and some of what you can expect from a Social Media Strategist.

So to answer the Twitter and Facebook question first, yes I Twitter, yes I Facebook BUT that is not all that I do. If this is all that was done then I suppose I would have to be called a Social Media Account Manager? Not sure exactly what it would be called, but no, that’s not me.

A Social Media Strategist, much like myself, is creative; we strategize new and UNIQUE ways to use the Social Web. We also understand that there is a real world. In my opinion, being a Social Media Strategist means that you understand the need to tie in other avenues of marketing to compliment the Social Media efforts.  Our job doesn’t end because we’ve stepped away from the computer. There are so many ways that the real world and the Internet connect and can meet in the middle and Social Media Strategists understand this and incorporate it into campaigns for their clients as well as self.

Social Media Strategists research. We read, watch, listen, review and ultimately learn all of the time. Our downtime is learning about the newest Facebook feature, checking out beta invites for new platforms and or watching videos on new apps to compliment other existing platforms.

Social Media Strategists understand that that SEM (adwords/ PPC), when done correctly can compliment and enhance the efforts of a Social Media Strategy.

Social Media Strategists did not just join Twitter yesterday, they did not just embrace the technology of Facebook in the past month. These people have been a part of these communities for years. They have built a community for themselves and they invite and welcome you in with open arms trying to help anyone they can.

Social Media Strategists are indeed SOCIAL Online. We do not auto feed all of our posts, we do not auto follow back, we do not blast advertisements on our Social Sites and most of all everyone we connect with knows that we love what we do.

Social Media Strategists are NOT Experts! You can’t be an expert in something that is forever changing.

Social Media Strategists can’t promise ANYTHING Online. It’s all about being committed to the campaign and executing it in the best way you can. If something doesn’t work we do not get upset, we are already moving onto the next idea.

Social Media Strategists understand that not every client requires the same strategy. You cannot create a cookie cutter campaign to use for every client.

Social Media Strategists understand traditional marketing. We know that although the Internet is very powerful, you still need to do traditional marketing (in a creative way of course).

Social Media Strategists are positive Online. They respect their own Social Sites just as they will respect yours.

Social Media Strategists are some of the first people to beta test new social sites. They voice their opinions in Tweets and blog reviews, comment often and love being among the first to embrace something new.

Social Media Strategists love to share information that they find valuable.

Social Media Strategists have profiles on other platforms and not just Facebook and Twitter. They use these other platforms as well.

Social Media Strategists do not focus on the numbers. We know that it is about the quality of the following rather than the quantity
 .
Social Media Strategists always have the best interest of their clients in mind.

Social Media Strategists are able to work side by side with webmasters to provide the best Online experience for clients.

Social Media Strategists are real! We really do exist and we really do work.

There are so many other things that a Social Media Strategist is, but I think you all get the picture now.
If you are considering consulting a Social Media Strategist I would like to suggest that you do the following:
  • Google their name. Find out where they are Online, as well as how they use their social sites. How are they branding their own business Online? Take notes and research this as you want someone that can be the Online voice for your company in a positive way. If their social sites seem abandoned or automatically updated with no social aspects, you can expect yours to be that way as well.
  • Ask a lot of questions about services they offer. If you sense passion in their voice or in their email then you know that this isn’t just a way to make a quick buck for them. They really do love what they do.
  • Do they have testimonials from trusted sources? I would check their LinkedIn account for that. Oh that reminds me, do they have a LinkedIn?
I hope this clears up some confusion as to what a Social Media Strategist is and what it is that we do.
It is never easy, but always fun!

Selasa, 17 September 2013

Windows Phone Keren Yang Gak Nguras Kantong




Smartfren Windows Phone 8 merupakan platform Mobile terbaru dari Microsoft bekerjasama dengan operator selular Smartfren. Smartfren Windows Phone 8 bukan sekedar OS smartphone untuk menjalankan aplikasi mobile. Lebih dari itu, fungsi Windows Phone 8 diharapkan dapat menggantikan fungsi komputer desktop sementara. Serta menjalankan fungsi yang tidak dapat dijalankan oleh komputer desktop yakni telepon.

Dengan kinerja 1.2 GHz dual core prosesor Qualcomm dan RAM 512MB cukup mantap untuk menangani fitur-fitur yang disediakan Smartfren Windows phone 8. Apalagi media penyimpanan internal cukup besar dengan 4GB ditambah memori eksternal 32GB sudah sangat besar untuk menyimpan file, foto dan video.

Dengan interface metro UI yang elegan dan menarik, sangat berbeda dari smartphone yang lain. Layar termasuk cukup tajam dengan IPS LCD kapasitif touchscreen 4-inch cukup lega dengan resolusi 800×480 pixels dan nyaman ketika dipegang.


Bagi anda yang punya anak dibawah umur, Smartfren Windows Phone juga menyediakan Kids Corner, ini merupakan menu yang tidak dimiliki oleh smartphone lain, karena dapat merangkum aplikasi khusus anak-anak, berikut foto-foto, tanpa membuat Anda sebagai orang tua khawatir si anak dapat masuk ke akses dokumen penting. Kemudian ada People hub, yang menghubungkan Anda dengan teman, keluarga, dan kolega di jejaring sosial favorit, atau bisa juga via email dan SMS, semuanya dalam satu aplikasi yang terintegrasi.


Smarftren Windows Phone 8 memang banyak mengundang decak kagum dengan kemampuan koneksi CDMA2000-1X EVDO Rev B. Jadi kita bisa mengakses situs situs seperti Trenologi dengan kecepatan maksimal. DI Trenologi ada banyak berita informasi seputar gadget dan internet terbaru. Trenologi juga merupakan situs gadget & teknologi terlengkap di Indonesia, sehingga Trenologi saat ini menjadi rujukan pecinta gadget tanah air.


Jadi kapan lagi kalau mau punya smartphone keren didukung dengan kecepatan operator anti lelet dan dengan harga yang terjangkau. Buruan beli…